Indian cricket king Virat Kohli, after setting a series of records on the pitch, has now set such a historic record in the world of advertisements and business as well. A recent research conducted by Fortune India and global brand consultancy Interbrand on the 25 most valuable celebrities of the country has come to light. According to this report, Virat Kohli has occupied the first place in the list of India’s most valuable personality with a brand value of Rs 3,542 crore. King Kohli has left even the greats like Bollywood king Shahrukh Khan and Sachin Tendulkar far behind in this race.
Shahrukh is at second position and Priyanka Chopra is at third position.
Mainly 3 cricketers and 7 film stars have made their place in the top-10 list of this special report. After Virat Kohli, King Khan of Bollywood i.e. Shahrukh Khan is at second place in the list. At the same time, Priyanka Chopra Jonas, who has brought glory to India at the global level, is at the third position and is at the forefront among female celebrities. The name of former Indian captain Mahendra Singh Dhoni comes at fourth place, while at fifth place is Bollywood’s youth icon Ranveer Singh. See top-10 list below
- Virat Kohli
- Shahrukh Khan
- Priyanka Chopra
- Mahendra Singh Dhoni
- Ranveer Singh
- Akshay Kumar
- Amitabh Bachchan
- Sachin Tendulkar
- Alia Bhatt
- allu arjun
Deepika, Rashmika and Smriti Mandhana also shine
If we look at the entire top-25 list outside the top-10, then among women, after Priyanka Chopra, Deepika Padukone (11th place) and South’s national crush Rashmika Mandanna (17th place) have won. Apart from these, Kriti Sanon, South’s lady superstar Nayanthara and Indian women’s cricket team’s star batsman Smriti Mandhana have also got a special place in this list. Other celebrities from the world of entertainment and sports including Diljit Dosanjh, Karan Johar, former captain Sourav Ganguly and Vicky Kaushal are also included in the list with their strong brand values.
How was the real worth of celebrities measured?
Often people think that brand value is determined only by social media followers, annual revenue or box office success, but this time Interbrand’s research method was completely scientific and different. In this study, 6 main parameters were used to test the brand strength of the celebrity, which were the celebrity’s credibility, connection with people, popularity, responsibility, brand strength and influence.
SK Sharma is a content writer who writes on news, entertainment, and lifestyle topics. She has over four years of experience and is known for conveying information in simple and clear language.
