KEI Industries Limited, one of India’s leading wire and cable manufacturing companies, has announced actress and youth icon Rashmika Mandanna as its new brand ambassador. According to the company, this partnership will help their brand connect more strongly with consumers across the country. With this collaboration, KEI is preparing to further strengthen its connect with its consumers and take its market presence to a new level.
Chairman called Rashmika’s appointment as brand ambassador important
Welcoming Rashmika, the company’s Chairman and Managing Director Anil Gupta said that just as Rashmika is known for her brilliant movies and amazing acting, similarly KEI is known worldwide for its high quality products and services. Anil Gupta has described this partnership as an important step for the company.
Rashmika represents self-reliant-inspirational women
KEI Director Archana Gupta said that Rashmika represents today’s self-reliant, inspirational and confident women. Her struggle and success inspires millions of women to fulfill their dreams. The company hopes that this partnership will inspire women to believe in their abilities and reach new heights.
The relationship between brands and consumers will get stronger
Meanwhile, Executive Director Akshit Diviaj Gupta said that Rashmika’s energy, reliability and her connection with audiences across the country are in line with KEI’s values. He expressed confidence that this partnership will further strengthen the relationship between the brand and consumers.
KEI will launch 360 degree marketing campaign
KEI will soon launch a 360 degree marketing campaign under this partnership with Rashmika Mandanna. Under this, a new TV commercial will also be launched. The campaign will be run across multiple mediums including TV, digital platforms, social media, print and outdoor advertisements. KEI aims to spread its message of quality, trust and innovation to as many consumers as possible. According to KEI, this new journey with Rashmika will play an important role in making the brand more popular.
About KEI Industries Limited
KEI Industries Limited, established in 1968, is one of the leading wire and cable manufacturing companies in India. This company is present in India as well as in more than 60 countries of the world. The company offers a wide range of wires and cables ranging from 1.1 KV to 400 KV to cater to the needs of consumers across all power sectors. The company is committed to delivering quality, innovation and excellence through state-of-the-art, world-class manufacturing and consumer-centric solutions.
Latest Bollywood News
SK Sharma is a content writer who writes on news, entertainment, and lifestyle topics. She has over four years of experience and is known for conveying information in simple and clear language.
