On New Year’s Eve, while on one hand there were talks of strike against food delivery and quick commerce companies across the country, on the other hand the tsunami of online orders proved all the guesses wrong. On the night of December 31, platforms like Zomato, Swiggy, Blinkit, Zepto Instmart, BigBasket, Flipkart Minutes and Amazon Now together paid more than Rs 100 crore to gig workers. According to industry sources, this was the largest single-day payout so far.
Sources say that this payment made on New Year’s Eve was about 30 to 40 percent more than on normal days. While usually gig workers are paid Rs 60 to 70 crore on a regular business day, this time there was a huge jump in earnings as the order volume reached record levels. The special thing is that despite the strike call, there was no significant impact on the delivery services.
record order demand
In fact, many customers and industry experts feared that the strike would lead to disruption in orders on New Year’s Eve, but the opposite happened. Platforms like Zomato and Swiggy claimed that both orders and deliveries hit new records. Deepinder Goyal, CEO of Eternal Group and founder of Zomato-Blinkit, said in a social media post that more than 75 lakh orders were fulfilled on his platform alone, which is the all-time high so far.
increased gig earnings
According to Deepinder Goyal, this increase was not due to any extra incentive but due to the natural increase in customer demand. However, companies already pay more to delivery partners during festive and peak hours and the same system was in force on New Year’s Eve. This increased gig workers’ earnings per order and took the total payout to historic levels.
The strike was ineffective!
Senior officials of other companies also made it clear that the strike had zero impact on their business. According to a top executive, if there had indeed been a strike, the biggest loss would have been to the delivery partners themselves, who would have lost the opportunity of earning more than Rs 100 crore in a single day.
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